U.S. Restaurant Industry Traffic Improves in February After January Declines – Morning Meal and Dinner Continue to Recover Visits
The U.S. restaurant recovery got back on track in February after declines in January, reports The NPD Group. Online and physical restaurant traffic increased 2% and consumer spending rose 8% in February from a year ago.
CHICAGO, March 24, 2022 /PRNewswire-PRWeb/ — The U.S. restaurant recovery got back on track in February after declines in January, reports The NPD Group. Online and physical restaurant traffic increased 2% and consumer spending rose 8% in February from a year ago. The total number of restaurant visits during the month decreased by 8% compared to the pre-pandemic level in February 2020according to NPD’s ongoing monitoring of the restaurant industry in the United States.
Footfall at quick service restaurants improved 1% in February compared to a 7% decline in February 2021. In February, online and physical visits to full-service restaurants increased 6%, compared to a 22% drop in the same month last year. Both segments were down from pre-pandemic levels in February 2020.
The morning meal at the restaurant continued its recovery in visits in February with an increase of 5% compared to a decrease of 12% February 2021. Online and physical traffic for quick-service morning meals, which accounts for 88% of total morning meal visits in the industry, increased 6% in February, compared to an 11% decline last February. Total restaurant dining traffic improved 6% from a 12% decline in the same month a year ago.
“February started with mild visits as omicron suppressed consumer sentiment for restaurant dining. On the other hand, the second half of February benefited from comparisons with the historic winter freeze of last year,” says David PortalatinNDP adviser for the food industry and author of Eating Patterns in America. “Looking forward, we should see some seasonal demand start to warm up in March and COVID concerns diminish. The wild card will be how consumers react to ongoing inflation, including $4-more per gallon of gas.”
About the NPD Group
NPD offers data, industry expertise and prescriptive analytics to help our clients grow their businesses in a changing world. More than 2,000 companies worldwide rely on us to help them measure, predict and improve performance across all channels, including physical, e-commerce and B2B. We have services in 19 countries around the world, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, home appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, catering, footwear , home, home improvement, children’s products, multimedia entertainment, mobile, office supplies, retail. , sports, toys and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.
Kim McLynnThe NPD Group, 8476921781, [email protected]
SOURCE The NDP Group