The US restaurant industry continues its gradual recovery in August, while restaurant visits remain well below pre-pandemic levels
Despite bad weather and the spread of the delta variant, online and physical consumer visits to restaurants in August continued to recover from steep declines last year, reports The NPD Group.
CHICAGO (PRWEB) September 22, 2021
Despite bad weather and the spread of the delta variant, online and physical consumer visits to restaurants in August continued to recover from steep declines last year, reports The NPD Group. Restaurant traffic in the United States increased + 5% from the -10% drop in August 2020 and decreased by -5% from the pre-pandemic level in August 2019. Average checks more large resulted in a + 13% increase in dollars from a year ago. and a gain of + 3% in dollars compared to the same month two years ago, according to NPD’s daily monitoring of the US restaurant industry.
“Overall, the state of the restaurant industry in the United States today reflects the stable state of the home-centered lifestyle that causes us to eat more meals at home,” said David Portalatin, NPD Food Industry Advisor and author of Eating Patterns in America. “This behavior predates the pandemic and will continue for the foreseeable future. To meet the needs of today’s restaurant consumers, restaurateurs must consider bringing meals and snacks into the home.”
Visits to full-service restaurants were down -9% in August compared to the same month two years ago and are up + 20% from a -25% drop in August 2019.
Although restaurant visits have improved overall, restaurant and on-site traffic continues to suffer from pre-pandemic levels. Restaurant visits were down -34% in August from August 2019. Off-establishment orders, which gained significant traction during the pandemic, accounted for the majority, 73%, of all restaurant visits in August. Regarding off-premises services, delivery continued to grow at a rapid pace, with orders up + 128% in August compared to the same month two years ago, and now represents 10% of off-premises visits. Take-out tours, which account for 49% of off-site traffic, are up + 6% from pre-pandemic levels. Driving visits increased by + 11% in August compared to August 2019 and represented 41% of off-site visits for the month. Although digital orders have increased to triple digits since the start of the pandemic, non-digital orders account for the bulk, 85% in August, of all restaurant orders, reports NPD.
About the NPD Group
NPD offers data, industry expertise and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 businesses around the world trust us to help them measure, forecast and improve performance across all channels, including physical commerce, e-commerce and B2B. We have services in 19 countries around the world, with operations spanning the Americas, Europe and APAC. Practice areas include Apparel, Home Appliances, Automotive, Beauty, Books, B2B Technology, Consumer Technology, E-commerce, Fashion Accessories, Food Consumption, Catering, Footwear, home, home improvement, children’s products, multimedia entertainment, mobile, office supplies, retail, sports, toys and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.
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