Smoothie King taps restaurant franchise veteran

The king of smoothies, the world’s leading smoothie franchise, today announced the hiring of franchise industry veteran Shawn Caric as Vice President of Franchise Development. With decades of franchise experience, Caric will lead the brand’s franchise development efforts by leading a talented team dedicated to recruiting passionate franchisees. These efforts will support the company’s aggressive long-term growth plans to attract 70 new franchisees and sign 200 total store commitments in 2022.

A veteran of the restaurant industry, Caric comes to Smoothie King with an understanding of strategic development and a wealth of successful growth experience. As Director of Development for Dunkin’ and Baskin-Robbins, Caric worked to develop and execute strategic market and expansion plans for both brands in the Midwestern 11-state region. During his long tenure at Dunkin’, Caric’s guidance transformed Dunkin”s franchising team into industry leaders in the Quick Service Restaurant (QSR) segment for new store engagements year after year. . Most recently, he was Vice President of Franchise Development for QDOBA Mexican Eats, where he led the brand’s strategic franchise expansion of 740 units in key markets in the United States and Canada. Prior to working with QDOBA, Caric also held franchise leadership positions with Hollywood Tans and Red Mango. Additionally, Shawn spent 13 years with Hallmark Cards, serving the Northeast region in training, market development, operations and regional sales management roles.

“My passion and energy comes from building brands and helping franchisees achieve their goals. And Smoothie King gives me the opportunity to do that,” Caric said. “As a franchise professional, nothing excites you more than working for a goal-driven, category-leading brand with strong leadership, excellent unit-level economics and a strong foundation with lots of room for growth. Smoothie King ticked all of those boxes for me and I’m excited to begin this journey with the brand.

The franchise’s goal in 2022 is to continue to accelerate unit-level economics and system-wide growth through the introduction of new technologies, product lines and consumer-facing tools for the success of franchisees. Everything is designed to encourage customers to adopt a healthy and active lifestyle. One that, with the help of Smoothie King, will be more convenient and accessible than ever.

“We wouldn’t be the brand we are today without the leadership and dedication of individuals like Shawn – those who are passionate about our growth and who enlist the right franchisees to help grow our brand and leave our mark on the $2 billion smoothie segment,” said Wan Kim, CEO of Smoothie King. “Shawn is highly qualified with decades of successful franchise experience under his belt, which makes him well equipped for the responsibilities he takes on. Highly regarded in his respective field, I have the utmost confidence in his ability to succeed in his new role at Smoothie King.

In addition to representing another iconic American brand, Caric is excited about the unique opportunity for new and existing Smoothie King franchisees. “Between the low-labor operating model, the ability to scale, and the availability for traditional and non-traditional development in many markets across the country, now is the perfect time to join us,” added Caric.

As the world’s largest smoothie brand with over 1,300 stores open, Smoothie King has achieved same-store sales growth for the past 9+ years by delivering masterfully crafted blends that support lifestyles. healthy and active clients. Start by visiting for more information.


Smoothie King Franchises, Inc., the original American smoothie franchise, is a Dallas-based private franchise company with over 1,300 locations worldwide. Founded in 1973, Smoothie King has grown into a lifestyle brand inspiring people to lead healthy, active lives through nutritious, great-tasting smoothies. The franchise earned 13th place overall on Contractor prestigious Franchise 500 list in 2022. The company also debuted on the “Inc. 5000” list in 2018 and ranked among Franchise Business Review’s Top Franchises in 2022.

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Cecil N. Messick