Restaurant Industry Veteran Opening First DFW Area Mici Italian in Frisco | New


The denver-Italian concept opens the doors of its frisco location in late May, with about a dozen more in the area to follow, franchise owner said Carlos Smith.

Frisco, Texas, May 27, 2022 /PRNewswire-PRWeb/ — Mici Italian, the fast-casual Italian franchise, is gearing up to open the brand’s first Texas location in frisco. Doors will open in early July at 8244 FM 423, Suite 400, Frisco, TX.

This exciting news is just the beginning of the Colorado restaurant chain expansion plans. Carlos Smiththe franchise owner of the future frisco location, has plans to develop a dozen locations in the Dallas-Fort Worth Metropolitan area. He hopes the establishments will be up and running soon enough, as he is delighted to be the first of the brand Texas franchise.

“I saw the opportunity for growth with the company and decided to bring it to dallaswhere I think it’s going to go really well,” Smith said. “We plan to open our second location at the end of November or December this year, then our third by July 2023. Over the next five years, we hope to open 10 to 15 more. »

The Mici team appreciates Smith’s commitment and dedication to brand expansion efforts.

“He really jumps on the board and has a level of energy and a passion for taking care of people, whether they’re employees or customers,” the co-founder said. Jeff Miceli. “We’re thrilled to have him, and we’re really excited to support him and take off from here.”

Smith sees great potential for the Italian fast-casual chain in the region, which is booming with population growth. Mici is a great place to feed the whole family, with delicious pizzas and dishes made from the founders father’s homemade recipes.

“I think it’s going to do well because Mici is known for being family-friendly, kid-friendly, small and quaint. The combination of fast-but-quality food appeals to families,” Smith said.

Mici is also expanding into other states, with a multi-brand franchise Lucas Farnham signing of a 30-unit agreement for the Phoenix, Arizona Region. It’s getting ready to open the first ones soon, and there’s a store at Troy, Michigan soon under a 25-unit development agreement. The brand is excited about the opportunities to reach more of the country.

“Our multi-unit deals will allow us to catch fire in record time,” said Mici’s Italian CEO Elliot Schiffer said. “Targeting the right franchisees is important to us, and our scale investors have provided quality insights that will allow us to continue to build brand responsibility.”

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Founded in 2004 by Miceli’s siblings, Jeff, Michael and Kim, Mici is an emerging Italian restaurant franchise based in denver. Mici’s streamlined artisan menu features comforting classic Italian dishes steeped in generations of family history, all prepared quickly without losing an inch of quality, for families who don’t always have the time or money to cook dinner. full Italian and each location offers minimal wait times and delivery times thanks to high-efficiency kitchen operations. Recently, Mici began its national growth and is launching the brand in several markets this summer, including DFW, Phoenixand Detroit. In 2020, Mici Italian placed on the FastCasual Movers and Shakers and QSR 40/40 lists and won from Denver Best Pizza and Best Italian for 10 years.

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Cecil N. Messick