Mott’s® Clamato® provides support for the Canadian bar and restaurant industry

The search for the best Caesar in town begins

TORONTO, May 19, 2022 /CNW/ – Attention Caesar fans! For the second year in a row, Mott’s® Clamato® invites Canadians to help crown the “Best Caesar in Town®” and give a deserving establishment a chance to win $25,000. But it doesn’t stop there! For every Mott’s® Clamato® product sold between May 19 and September 5, $1 of every purchase will go towards a donation to the Bartenders Benevolent Fund (up to a maximum of $30.00).

“When it comes to cocktails, nothing is more Canadian than a Caesar. That’s why we’re so proud to support the bartenders, mixologists and industry professionals who helped make this iconic cocktail what it is today,” said cameron ass, Marketing Director of Mott’s® Clamato. “We also wanted to show our solidarity with the hospitality industry which has been through so much over the past two years and shine a light on all the bars and restaurants that make this country great.”

From May 19 (National Caesar Day) until The 4th of JulyCanadians will have the opportunity to name their favorite local bars and restaurants that make the best Caesar while visiting www.MottsClamato.ca/BestCaesar. Any establishment that receives at least five nominations will immediately advance to the semi-finals and one step closer to winning the $25,000 great price. $15,000 will also be awarded to the second place runner-up and $10,000 in third place1. As a thank you, all Nominators will be automatically entered for a chance to WIN a Backyard Lounge prize for their participation.

From all the nominations received, a jury will select 30 semi-finalists who will be invited to submit a short video sharing their Best Caesar recipe. Of the 30 selections, a top 10 will be announced and then it’s up to you. The public vote opens on July 29 and will last until September 5. All 10 videos will be shared online to help Canadians and judges make their final decision.

Key dates to remember2:

● Open applications – May 19, 2022July 4, 2022
● Semi-Finalists Submissions – July 5, 2022July 18, 2022
● Evaluation period – July 19, 2022July 27, 2022
● Voting of the top 10 finalists open to the public – July 29, 2022September 5, 2022
● Live Virtual Ceremony – September 28, 2022

Sorso lounge, from Airdrie Albertawas the 2021 winner, who was chosen from 255 Canadian restaurants for their “Suffering Caesarcocktail inspired by the Guatemalan Worry Dolls. London Richard’s video was one of ten videos shared on the company’s website where Canadians voted to help choose the grand prize winner.

Who will be the 2022 winner? Now is your chance to help Mott’s® Clamato® crown “Best Caesar in Town®” and show your love at your favorite bar or restaurant.3. For full details, including contest rules and regulations, please visit: www.MottsClamato.ca/BestCaesar


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1

NO PURCHASE NECESSARY. During the Nomination Period, Nominators may submit, via the Entry Form (each, a “Nomination” and collectively, the “Nominations”) at www.MottsClamato.ca/BestCaesar (the “Website”), a local bar/restaurant (each, a “Bar/Restaurant” and collectively, the “Bars/Restaurants”) that cooks the best Caesar in town, using a Mott’s® Clamato® product, to give that Bar/Restaurant a chance to win CA$25,000 (the “First Prize”), CA$15,000 (the “Second Prize”) or $10,000 (the “Third Prize”). This Bar/Restaurant must meet, to the best of the Nominator’s knowledge , subject to the qualification requirements set forth in Section 2 (Eligibility) of these rules and regulations.

2

. KEY DATES: The Mott’s® Clamato® Best Caesar in Town 2022 Contest (the “Contest”) is brought to you by Canada Dry Mott’s Inc. (the “Sponsor”) and is managed and implemented by its promotional agency, Mosaic Sales Solutions (hereinafter the “Representative”). The competition includes (i) the preliminary nomination period which runs between May 19, 2022 at 9:00:00 a.m. Eastern Time (“ET”) and July 4, 2022 at 8:59:59 a.m. s ET (the “Nomination Period”); (ii) Semi-Finalist Video Submissions taking place between July 5, 2022 at 9:00 a.m. ET and July 18, 2022 at 11:59:59 p.m. ET (the “Semi-Finalist Submissions”); (iii) the judging period occurring between July 19, 2022 at 12:00 a.m. ET and July 27, 2022 at 11:59:59 p.m. ET (the “Judging Period” ); and (iv) the voting period taking place between July 29, 2022 at 9:00 a.m. ET and September 5, 2022 at 11:59:59 p.m. ET (the “Voting Period”). The Contest begins on May 19 2022 at 9:00 a.m. ET and ends on September 5, 2022 at 11:59:59 p.m. ET (the “Contest Period”).

3

ELIGIBILITY: The Contest is open only to Bars/Restaurants in Canada that meet the following criteria: • The Bar/Restaurant must have five physical locations or less in Canada; • The Bar/Restaurant must be an independent/non-franchised licensed establishment; • The Bar/Restaurant must serve Mott’s® Clamato® Caesars; • The Bar/Restaurant must have a valid liquor license • The Bar/Restaurant must be in operation and in operation before January 1, 2021 until today and must not have filed for bankruptcy

SOURCE Canada Dry Mott’s Inc.

For further information: For more information or media interviews, please contact: 1Milk2Sugars: Patricia Amato, [email protected]Olivia Crane, [email protected]


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Cecil N. Messick