Bluedot Releases Six Key Restaurant Industry Predictions for 2022

SAN FRANCISCO, December 7, 2021 /PRNewswire/ — blue dota customer arrival platform that enables brands to provide real-time interactions and pickup solutions, today revealed six restaurant industry trends and forecasts set to emerge in 2022.

“Over the coming year, restaurant brands will have access to more capital as investors are drawn to the M&A activity and IPOs that took place in 2021. As a result, budgets Significantly increased technology will allow brands to focus on transformative offsite strategies, emphasizing customer experience as a differentiator,” said Emile Davityan, co-founder and CEO of Bluedot. “Market consolidation also opens up a huge opportunity for cross-promotion of loyalty programs, deals, offers and rewards across brands. As restaurant app usage continues to skyrocket, brands will have a lot more access to consent-based customer and location data than ever before, providing actionable insights into the end-to-end customer journey, which is critical to future brand loyalty.”

Restaurant trends and forecasts for 2022 include:

  • Brands will use treasure troves of physical journey data to build brand loyalty. the increase in the use of restaurant apps means restaurant brands have access to data they didn’t have before COVID. This wealth of data will enable brands to make data-driven operational and marketing decisions based on quantitative consumer buying behavior with a focus on the physical journey of customers, including when they visited, for how of time, where an order was placed on site, and whether an order was picked up at the drive-thru, inside or curbside.
  • The roles of CMO and CIO merge. There is now an inflection point between ordering and customer engagement, allowing the CMO and CIO to work more collaboratively than ever before. CIOs will be involved in providing data access to multiple teams within the organization, while CMOs will exert greater influence over IT budgets as customer behavior insights drive strategic marketing decisions. Success will be measured and optimized using data. Richer data will power more robust and customizable programs such as loyalty campaigns, deals and offers, and menu items.
  • Off-site technology investments will take precedence over in-store strategies. Acquisitions and public offerings have created access to more capital, and restaurant brands have dramatically increased their technology budgets. Investments in off-site or “in-store” solutions (including mobile technology) will take precedence over legacy in-store systems that require more time and resources to modernize, such as static menu boards and mobile technology. background kitchen. With a greater focus on off-site solutions like mobile apps and loyalty programs, brands can create a better customer experience by providing real-time communications about current offers and promotions, menu changes or limited items, and more.
  • Offers and promotions will span multiple brands. With the recent market consolidation, marketing strategies will become more centralized. Customers will be rewarded with deals and offers on a constellation of parent and sister brands as more brands come together. Loyalty programs in particular will become more flexible.
  • Brands will commit to continued investments in automation, especially in drive-thru and curbside services. The unexpected labor shortage has cemented the need for continued investment in automation, which began with an initiative to provide contactless solutions at the start of the health crisis. According to the latest Report on the state of what feeds us, which revealed that 60% of consumers prefer to use their mobile phone or kiosk to place orders. To complement existing processes, we will see automation evolve with apps, orchestrated messaging, kiosks, and digital menu boards that offer simpler and more convenient ways to join loyalty programs, redeem rewards, finding deals and other brand interactions that traditionally required staff.
  • Supply chain shortages will be solved through greater digitalization. Brands will start taking advantage of customizable digital menus that can be updated in real time. Items that are unavailable can be removed quickly and locally as supply chain shortages in the South West can be very different from shortages in the North West. Digitization also offers brands the opportunity to communicate preventively with customers, to offer alternative items, or even to compensate them in the event of inconvenience.

About Bluedot
blue dot is a customer arrival platform that enables brands to provide real-time interactions and pickup solutions. The company’s hyper-accurate location technology pinpoints exactly when and where a user arrives, whether they’re entering a store, parking in a curbside pickup space, or in a parking lot. Bluedot enables brands to deliver timely messaging, proximity offers, automated loyalty identification, frictionless curbside pickups, gamification, and more. Easy to implement, Bluedot is inherently GDPR and CCPA compliant.

Bluedot works in key industries including retail, Restaurantsand transport. Global brands that rely on Bluedot for their localization strategy include Federal Realty, McDonald’s, Dunkin’, Six Flags, and IAG. For more information about Bluedot and its solutions, visit bluedot.io.

SOURCEBluedot


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Cecil N. Messick